In collaboration with Hank Willis Thomas Studio, Sacai celebrates those who have broken the rules to defy society’s expectations, regardless of race, culture or gender. No matter who or where you are in life, you can always apply #LOVEOVERRULES. The collection is presented in a powerful two-part campaign created by Hank and Equator Productions, focusing on community through portrait photography and film. A handful of artists were invited, including jazz trumpeter Keyon Harrold; movement artist Mizuho Kappa; artist Zoë Buckman; designer and advocate Celine Semaan Vernon; jazz pianist Jason Moran; and artist and activist Chella Man, as well as Thomas himself and his wife, curator Rujeko Hockley. In the campaign film, the participants shared what "Love Over Rules" means to them.

In honor of the collection, longstanding supporter and retail partner Bergdorf Goodman celebrated Sacai's partnership with Thomas in its iconic store windows on Fifth Avenue to coincide with Martin Luther King Day.